This video about sustainable fishing and sushi hit the Interwebs in the last couple of days. In terms of content and strident purpose, it reminds me of another video, The Meatrix, which critiques industrial meat production. Although both were painstakingly produced, the two videos use very different styles. But there’s something else that’s different, and I think that difference is more profound.
Can you spot that difference? In my view, it’s what makes one video far more effective and memorable than the other. I’ll leave it to you to decide.